Saturday, 1 June 2013

Are July and August bad months to release an iPhone game?

Are July and August bad months to release an iPhone game?

After one year of indie game development I end my development cycle in summer time. I spoke recently with a marketing advisor and I was told me that I should never release something over the summer as everyone (especially in southern European countries) tends to go on holiday and not to read blogs/magazine etc..
I am not 100% sure about this as I personally would still read a tech magazine on the beach :).
Are there some statistics available on best time periods to release an iPhone game?
I am aware that many big companies tend to release games in the period between October/November but I can't afford waiting that long.

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